Job Description

Air-tronics Medical is seeking a Medical Laser Marketing Specialist to grow sales of Thulium Fiber Laser based medical therapeutic systems for the treatment of urinary and gallstones, benign prostatic hyperplasia, and bladder cancer in North America, Latin America, and Asia Pacific. The ideal candidate should have extensive experience in clinical marketing in high-tech medical device fields with a focus on bringing new medical products to market. The company expects the candidate to provide the product development group with requirements for clinical studies to support the development of medical therapeutic systems with the company's proprietary technology on Thulium Fiber Laser.

Job Profile:

• Support new product introductions, including strategic segmentation, positioning, pricing, promotion, training, and education programs.
• Plan and coordinate local commercial launches, drive equipment sales, and collaborate on disposables.
• Train local product specialists in each local market and support and train distributors in each territory.
• Establish and execute plans for increasing product utilization.
• Develop and execute marketing plans based on market and customer insights.
• Create marketing materials and sales tools, administer stock of marketing materials, and keep photo and video databases up-to-date.
• Contribute to the continuous improvement of the company's website.
• Explore local Key Opinion Leaders to support marketing initiatives, such as speaking engagements, product benchmark studies, testimonials, and training workshops.
• Support developing marketing programs for equipment, instruments, and disposables for use in stone and soft tissue management procedures.
• Work cross-functionally with the new product development group to provide them with product requirements for new Thulium Fiber Laser applications from the customer's perspective.
• Collaborate with the new product development group to design concepts with detailed functions for the next generation of accessories such as endoscopes and disposables.
• Gather intelligence from the market to pursue new pre-clinical and clinical research with the company's proprietary technology on Thulium Fiber Laser.

Requirements

• BA degree in business management, marketing, communications, international relations, and/or science with a curiosity to learn new things. MA degree preferable.
• 5+ years of international product marketing experience in laser urology equipment or similar medical fields.
• Experience managing distributors for laser urology devices in Asia, the Middle East, and Latin America.
• Forecasting and budgeting skills.

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